Marketing, advertising and consumer law

Marketing, advertising and consumer law

Marketing is an essential part of any business foundation and therefore one can quickly get the need for advice in the field of advertising and marketing. The areas are relevant to all industries and all media landscapes - both for BtB and BtC activities.


In addition, consumer protection and the use of digital platforms have come into much more focus in recent years, among other things. with new on comprehensive regulation by the supervisory authorities, including from the Consumer Ombudsman.


Disputes within the area are typically of a principled nature and can have far-reaching consequences - not only for the individual company but also for entire industries. In addition, there may be construction of class action cases, which can often have major financial consequences for the company.


At LIGA we guide you in all areas of marketing, advertising and consumer law, including:


  • Social Media Marketing: Facebook, YouTube, Instagram, Pinterest, etc.
  • Hidden advertising
  • Bloggers and influencers
  • E-commerce platforms and marketing via 3rd party platforms such as Amazon, Etsy, etc.
  • Marketing aimed at children and young people
  • Loyalty programs and data driven marketing
  • Development of apps
  • Use of competitions
  • Review of marketing materials
  • Comparative advertising
  • Direct marketing via e-mail, SMS and phone
  • Price Marketing
  • Sparring, so you always find the best business model that covers your needs
  • Teaching about new legislation and regulation
  • Disputes and litigation, including appeal proceedings by the Consumer Complaints Board and dialogue with the Consumer Ombudsman and other authorities

LIGA Advokatpartnerselskab


Strandvejen 125 
2900 Hellerup
CVR nr. 39374757